This matchbook is promoting the restaurant at it's original location on 8th avenue at 50th street, across from the third Madison Square Garden, Surprisingly we could not find an exact date for when it relocated to Times Square, but a 1940 article in the New York Times mentions a new business leasing the former Jack Dempsey's restaraunt. The matchbook has an intact striker, the staple and matches have been removed. There has been a hole punched just below the striker.